REPUTATION MANAGEMENT FOR EXECUTIVE LEADERS
Elevate Your Influence With Expert Reputation Management Designed for Executive Leaders
Unlock your full leadership potential with our expert reputation management framework, ‘Rise to Recognition’. Our programs are tailored specifically for executives and our approach is designed to break down barriers and elevate your influence with ease, showcasing your unique strengths as an industry leader.
20+ Years
Reputation Building Experience
200+
Businesses & Individuals Helped
1,000’S
Media Placements Secured
We’ve got executive leaders featured in places like:
We’ve Elevated Reputations Of Clients Like:
With Recognition In High Profile Media Like:
Struggling To Make Your Mark and Build Credible Reputation As An Executive Leader
You know that an expert, visible profile will help you grow your business or fast-track your career, but you’re invisible other than the people and clients you work with and your direct network (who all admire you deeply, but aren’t going to get you the results you’re looking for) . It’s a common problem I see when clients first come to me – they have the expertise and vision to elevate their visibility, but they struggle with how to position themselves and they want to get it right from the start.
If you’re not actively shaping your personal brand and thought leadership now, you may be missing crucial opportunities for growth.
Building a reputation that positions you as a thought leader is actually easier than you think. If you’re answering ‘YES’ to any of these questions, I can help…
The past decade has transformed how leaders engage with their industry and audience. It’s about sharing your expertise and leadership lessons with authority and credibility in a way that feels authentic to you. It’s about owning a space and providing value that resonates with your audience.
Let me guide you on this journey, leveraging modern PR tactics to elevate your presence from a well-respected executive to an influential thought leader in your industry.
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Business name or Job title or relevant title, e.g. Busy Mum of 2
Testimonial outtake that captures people’s attention and makes them want to read.
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ELEVATE FROM BEING YOUR INDUSTRY’S “Best-Kept Secret” TO A WIDELY RECOGNISED LEADERSHIP PRESENCE.
Personalised Advisory Over Generalisation
Unlike large PR firms, our approach is deeply personalised. We focus on understanding your unique story, ensuring that you receive dedicated attention from a senior strategist and a reputation program that aligns with your specific goals.
Strategically Targeted
We believe in a highly targeted approach. It’s about pinpointing the most effective channels and crafting messages that resonate deeply with your audience, ensuring more impact for your budget.
Multi-Platform, Modern Strategies
Moving beyond the confines of traditional media, we integrate social media, digital content, speaking engagements and profiling opportunities into your strategy. This approach connects you with your audience in a more meaningful and engaging way.
Personalised Messaging & Content Creation
We use a tailored approach to ensure your messaging and content aligns perfectly with your voice, maintaining consistency and authenticity. We also ensure your content and messaging ‘owns a space’, setting you apart from your competitors.
CEO-Level Communication and Proactivity
Our communication is of the highest calibre, mirroring CEO quality and responsiveness. This commitment to excellence means you can trust that your reputation and brand are being managed with the utmost professionalism, discretion and care.
High-Level Visibility
We’ll provide a ladder to reach media relationships and profile-building opportunities that are usually exclusive to industry giants, giving you unparalleled reach and influence. As recognised experts, you’ll get consistent interviews and speaking opportunities.
WHY 200+ EXECUTIVE LEADERS HAVE CHOSEN
TO BUILD THEIR REPUTATION
With more than 20 years experience elevating the credible visibility of leaders, I’ve created a unique approach to personal reputation management that delivers exceptional results fast.
We Overcome Obstacles So You Get Results
We’ll pinpoint the white space in your industry and eliminate the obstacles that stand between you and credible visibility.
Personalised Messaging & Content Creation
We use a tailored approach to ensure your messaging and content aligns perfectly with your voice and values, ensuring your visibility is done with authority and authenticity.
High-Level Visibility
We’ll provide a ladder to reach media relationships and profile-building opportunities that are usually exclusive to industry giants, giving you unparalleled reach and influence.
Exceptional Outcomes
As a boutique PR consultancy we deliver bespoke reputation management strategies built on my 20+ years experience, ensuring you get premium value without the ‘industry giant’ budget.
Why Our Process Works
Our Guaranteed “Rise To Recognition” Approach
Over the past 20+ years, I’ve crafted a process designed to get you from your industry’s best kept secret to a renowned industry leader quickly and efficiently.
Barrier Breakthrough
We’ll unlock your business’s full potential by pinpointing and overcoming key barriers to reputation growth. From navigating time and budget constraints to storytelling challenges, we’ll craft a customised roadmap to effortlessly clear these obstacles.
Leadership Identity Workshop
We’ll collaboratively discover and hone your business’s unique position. In this workshop, we’ll uncover your core strengths and areas of expertise, aligning them with your reputation goals to ensure your message is perfect for your audience.
Industry “White-space” Discovery
We conduct specialised research to find untapped opportunities in your sector. Identifying ‘white spaces’ where competition is sparse, we’ll guide you to establish a commanding presence, focusing on topics and platforms where your brand can build visibility and authority fast.
Reputation Ready Kit
We’ll equip your business with a comprehensive toolkit for building a robust reputation. This includes custom messaging, spokesperson bios, full press office and digital profiles, complemented with comprehensive media lists and engagement techniques for optimal visibility.
12-Month Visibility Support System
We’ll provide a detailed, year-long visibility strategy tailored to your platforms of choice, offering support for its authoritative implementation. Regular assessments and strategic refinements will ensure your business remains on a steady path to achieving and surpassing its reputation objectives.
Want to elevate above the noise and create a reputation that sets you apart as a leader in your industry?
If you are your industry’s best kept secret, let’s change that.
Schedule a free consultation with me, and I’ll offer actionable steps to elevate your reputation.
Hi, I’m Angela Cross
Founder of pilot PR
Over the past 20+ years, I’ve been deeply immersed in the world of corporate PR and crisis management, guiding more than 200 multinational businesses and leaders in carving out their unique place in the market.
My journey led me to establish pilot-PR in 2013, a venture born out of my passion for leveraging reputation as a key business asset, and nurturing the growth and influence of executive leaders to elevate your personal and professional trajectory.
At pilot-PR, our focus is on leaders who are on the cusp of being industry leaders but haven’t yet claimed their rightful place as authorities. My talent lies in seamlessly integrating corporate PR with executive profiling and thought leadership to make their reputation a tangible asset that delivers results. This unique blend is enhanced by the dynamic world of editorial and social media, ensuring your voice is heard across all the right platforms.
To me, reputation is not just about visibility – It’s about crafting a strategy that resonates with your authentic self and leadership style. This approach ensures that your reputation strategy is not only authentic and sustainable, but also positions you distinctly, as a competitive edge.
We’ve helped brands and executives become industry leaders.
Frequently asked questions
Still have questions?
If you can’t find an answer to your question in our FAQ, you can always contact us and we will be with you shortly.
Start Becoming a Thought Leader Today
It’s time to become known and appreciated for your insights and expertise, and to elevate your presence.
