REPUTATION MANAGEMENT FOR CORPORATE BUSINESSES

Elevate Your Brand’s Reputation AND GO FROM UNKNOWN TO ‘AUTHORITY’

Transform your business from the industry’s best-kept secret to a credible, recognised leader. My approach is tailored to help you overcome common barriers, amplify your brand’s presence, and craft a reputation that rivals the biggest players in your field. I’ll guide you in becoming a force in your industry, positioning you to seize visibility opportunities that are usually reserved for established industry leaders.

Book A FREE Reputation Roadmap Call

20+ Years

Reputation Building Experience

200+

Businesses & Individuals Helped

1,000’S

Media Placements Secured

We’ve Elevated Reputations Of Clients Like:

With Recognition In High Profile Media Like:

Building a reputation as a thought leader and an industry authority is more achievable than you might think.

You’re confident in your potential to be an industry leader, but does the rest of your industry or potential clients and partners recognise this? It’s not just about being part of the conversation; it’s about leading it. When your message doesn’t stand out, it can mean missed opportunities and hindered growth. You need to find a space that is yours to own to get real results because there’s no point in shouting into a noisy room.

If you’re answering ‘YES’ to any of these questions, we can help…

Are you overshadowed by bigger players, despite having superior offerings and insights?
Are you struggling to differentiate yourself in a crowded market?
Finding it hard to attract new business or opportunities because your visibility and reputation aren’t well-established?
Are you finding it difficult to secure speaking opportunities and media coverage in leading outlets like the AFR?
Are time constraints and limited resources making it hard to focus on enhancing your reputation?
Uncertain about leveraging social media and online platforms effectively for your reputation?
Do you lack a clear roadmap and unified roadmap for your team to establish thought leadership?
Hesitant to engage with the media due to past setbacks or uncertainties?
Does the idea of building a visible, influential corporate profile seem overwhelming, leaving you unsure where to begin?

If you’ve answered yes to any of these questions, let me guide you through the process of building your business’ reputation and claiming the growth opportunities that are waiting.

Book a FREE Reputation Roadmap Call

ELEVATE FROM BEING YOUR INDUSTRY’S “Best-Kept Secret” TO A WIDELY RECOGNISED NAME.

Become a Recognised Industry Authority

We elevate our clients from unknown to being widely recognised as an industry leader. Our clients have been told they go from ‘being nowhere to everywhere’.

Build Your Reputation Without Draining Your Time

We navigate the complexities of reputation management for you, freeing you to focus on your core roles. We provide CEO-level resourcing to ensure you can run your business and build brand visibility.

Form Lucrative Media Relationships

Access an extensive network of exclusive media contacts, increasing your chances of securing media coverage and profile opportunities. This exposure will skyrocket your visibility and credibility in your industry.

Pioneer Thought Leadership With Ease

Our clients easily overcome their barriers to being visible and quickly establish themselves as topic experts

Affordable Impact Without Compromise

Build visibility that rivals your industry’s better-resourced ‘big players’, and achieve thought leader status without the budget.

Confidential, CEO-level Support

Our clients rely on our 20+ years’ corporate reputation management experience for confidential advice that gets results.

Book A FREE Reputation Roadmap Call

WHY MORE THAN 200 CORPORATIONS HAVE

TRUSTED

FOR THEIR BRAND REPUTATION

MANAGEMENT

With more than 20 years experience in enhancing the public profiles of businesses, I’ve crafted a unique approach to corporate reputation management that consistently delivers outstanding results. My method focuses on elevating your company’s visibility and credibility by pinpointing how you can own a space that sets you apart from your competitors, ensuring that your brand is not only seen but also respected and sought after.

Personalised Advisory Over Generalisation

Unlike large PR firms, our approach is deeply personalised. We focus on understanding your unique story, ensuring that you receive dedicated attention from a senior strategist and a reputation program that aligns with your specific goals.

Strategically Targeted

We believe in a highly targeted approach. It’s about pinpointing the most effective channels and crafting messages that resonate deeply with your audience, ensuring more impact for your budget.

Multi-Platform, Modern Strategies

Moving beyond the confines of traditional media, we integrate social media, digital content, speaking engagements and profiling opportunities into your strategy. This approach connects you with your audience in a more meaningful and engaging way.

Personalised Messaging & Content Creation

We use a tailored approach to ensure your messaging and content aligns perfectly with your voice, maintaining consistency and authenticity. We also ensure your content and messaging ‘owns a space’, setting you apart from your competitors.

CEO-Level Communication and Proactivity

Our communication is of the highest calibre, mirroring CEO quality and responsiveness. This commitment to excellence means you can trust that your reputation and brand are being managed with the utmost professionalism, discretion and care.

High-Level Visibility

We’ll provide a ladder to reach media relationships and profile-building opportunities that are usually exclusive to industry giants, giving you unparalleled reach and influence. As recognised experts, you’ll get consistent interviews and speaking opportunities.

Ready to Stand Out And Be Recognised As An Industry Leader?

Is your business the industry’s best-kept secret? Let’s change that.

Schedule a free consultation now and get actionable steps to boost your company’s reputation and leadership status.

Book A FREE Reputation Roadmap Call

Why Our Process Works

Our “Rise To Recognition” Approach To PR

Our “Rise To Recognition” approach delivers visible results in just 30-days, offering CEO-level communications advice without the need for a full-time resource or huge budget.

I work closely with your executive team to develop a reputation program that’s not only tailored to amplify your corporate identity but also designed to support and drive your business growth. It’s about transforming your brand from being your industry’s best kept secret to a respected leader, recognised for your innovation and thought leadership.

Barrier Breakthrough

We’ll unlock your business’s full potential by pinpointing and overcoming key barriers to reputation growth. From navigating time and budget constraints to storytelling challenges, we’ll craft a customised roadmap to effortlessly clear these obstacles.

Leadership Identity Workshop

We’ll collaboratively discover and hone your business’s unique position. In this workshop, we’ll uncover your core strengths and areas of expertise, aligning them with your reputation goals to ensure your message is perfect for your audience.

Industry “White-space” Discovery

We conduct specialised research to find untapped opportunities in your sector. Identifying ‘white spaces’ where competition is sparse, we’ll guide you to establish a commanding presence, focusing on topics and platforms where your brand can build visibility and authority fast.

Reputation Ready Kit

We’ll equip your business with a comprehensive toolkit for building a robust reputation. This includes custom messaging, spokesperson bios, full press office and digital profiles, complemented with comprehensive media lists and engagement techniques for optimal visibility.

12-Month Visibility Support System

We’ll provide a detailed, year-long visibility strategy tailored to your platforms of choice, offering support for its authoritative implementation. Regular assessments and strategic refinements will ensure your business remains on a steady path to achieving and surpassing its reputation objectives.

Book A FREE Reputation Roadmap Call

Hi, I’m Angela Cross

Founder of pilot PR

With more than two decades in corporate PR and crisis and issues management, I’ve led reputation programs for multinational businesses, built thought leadership strategies for businesses and leaders, and been the strategist behind the successful creation of CEO and executive profiles.

Since founding Pilot PR in 2013, I’ve applied an asset-based approach to reputation management, which has changed the game for corporate clients who are their industry’s best kept secret and deserve to be known. My focus has been on delivering results-oriented, multi-platform reputation strategies, especially for businesses seeking the recognition they rightfully deserve but haven’t yet achieved.

This is where my strength lies: blending corporate PR, executive profiling, and thought leadership strategies with the power of editorial and social media, profiling and online communications. I don’t just see reputation as a concept but as a tangible asset, crucial for long-term success for both businesses and leaders.

I’m here to guide you through every step of this journey, ensuring that your brand is positioned ahead of your competitors and you are recognised as a leader in your industry.

Let’s work together to unlock the full potential of your brand and carve out a space where your business isn’t just known but is influential and unforgettable.

More About Me

We’ve helped more than 200 other corporations claim the recognition & opportunities they deserve.

Angela has been instrumental in raising the profile of the individuals in my leadership team. She brought more discipline and focus to our collective PR efforts, allowing the leadership team to build strategic visibility of their own areas of expertise. Angela used company announcements and content to strengthen our profile in industry media and relevant podcasts this year, often proactively supporting the development or refinement of material to suit media pitch-outs.We have enjoyed working with Angela on our PR strategy and execution and look forward to another fruitful year in 2024.

Gareth Flynn

Earlier this year, I acquired the Australian operations of FutureBrand, a global transformation company. One of the most important tasks was the announcement of the acquisition and subsequent promotion of the new ownership. Having engaged Ange, she has helped us take full advantage of the opportunity, helping to guide our messaging, secure the right kind of coverage, and provide strategic counsel at key points along the way. Ange is now very much part of our business and she plays a valuable role in managing our profile and supporting our growth for the future.

Rich Curtis

I have worked with Angela for many years. As a senior leader in a fast-paced, tough industry, I’ve relied on her to advise me personally and support me and my teams with issues management, media relations, change communication, stakeholder relations and messaging. She has helped me communicate through complex and sensitive scenarios so that my stakeholders are well-informed, my messaging is right, and my teams are recognised for the important work they do.

Michael Barrow

Fultus Group

Cover-More and I have worked with Angela and PilotPR for more than six, very happy and productive years.
Angela is a consummate PR professional whose media counsel and reputation management work continues to influence Cover-More’s standing as Australia’s leading travel insurance and assistance provider and as the third largest globally. Cover-More is a values-driven group and Angela’s approach and understanding continues to be completely in tune with our strong culture of assistance.

Maureen Mullins

Group Communications Manager, CoverMore

Frequently asked questions

We specialise in offering high-impact visibility solutions at a fraction of the cost of a full-time communications manager. Our targeted approach is designed to maximise your investment, ensuring you get top-tier results via expert CEO-level guidance without the hefty price tag.

Bigger budgets don’t always mean better results. Our strategy focuses on smart, effective use of your resources, ensuring your visibility and impact in the right areas match or even exceed those of your competitors, regardless of their budget.

Yes, it’s feasible. We understand that time is a valuable asset, and our role is to work efficiently as an extension of you and your team. While some involvement from your end is necessary, we tailor our support to fit seamlessly into your business operations, minimising the time input required from your end.

The timeline for seeing tangible results can vary based on your specific needs and the market dynamics of your industry. However, many clients experience a positive shift in their brand’s visibility and reputation within the first 30-days of our collaboration. We aim for quick wins initially while laying the groundwork for sustained long-term success via a robust strategy. Our approach is designed to build momentum steadily, ensuring that your brand gains traction and recognition progressively.

Our role is to guide and support you in navigating the public relations landscape confidently. We understand the importance of maintaining a professional image and are here to help you avoid any potential missteps, ensuring your public relations efforts are flawless.

Our approach differs significantly from traditional PR methods. I use a highly targeted multi-platform strategy to build your visibility and create impact. Our service is like having an in-house communications director – dedicated, strategic, and tailored to your specific business needs.

We understand your concerns, but rest assured, our track record speaks for itself. We’ve successfully elevated the profiles of more than 200 businesses by breaking through barriers and crafting bespoke visibility strategies. Our methods are proven, and we’re confident we can achieve results for your business too.

We work with you to find the deeper ‘why’ behind your desire to build a personal brand and identify how you can add value to the right audience that will help you grow your business. This process ensures that your efforts in reputation management align with your values and goals, making the process feel authentic and purposeful, not self-promotional.