PR CONSULTANT FOR CORPORATES & EXECUTIVES

Visibility that gets results:

Gain Credible Influence & Recognition Within Your Industry

Using my proven, tailored Rise to Recognition approach, you’ll break through your barriers and gain the recognition and credibility you deserve. My clients find a space, establish themselves and their brands as thought leaders, and elevate their reputation with ease.

Claim Your FREE Brand Reputation Roadmap Call

20+ Years

Reputation Building Experience

200+

Businesses & Individuals Helped

1,000’S

Media Placements Secured

We’ve Elevated Reputations Of Clients Like:

With Recognition In High Profile Media Like:

Elevate from being your industry’s “best-kept secret” to a

widely-recognised, credible name

Become a Recognised Industry Authority

We elevate our clients from unknown to being widely recognised as an industry leader. Our clients have been told they go from ‘being nowhere to everywhere’.

Build Your Reputation Without Draining Your Time

We expertly navigate the complexities of reputation management for you, freeing you to focus on your core roles.

Form Lucrative Media Relationships

Access our extensive network of exclusive media contacts, increasing your chances of securing media coverage and profile opportunities. This exposure will skyrocket your visibility and credibility in your industry.

Pioneer Thought Leadership With Ease

Our clients easily overcome their barriers to being visible and quickly establish themselves as topic experts.

Affordable Impact Without Compromise

Build visibility that rivals your industry’s better-resourced ‘big players’, and achieve thought leader status without the budget.

Confidential, CEO-level support

Our clients rely on our 20+ years’ reputation management experience for confidential advice that gets results.

Claim Your Free Brand reputation Roadmap Session

Bespoke multi-platform reputation strategies That create opportunities

We elevate both business brands and individuals to thought leader positions using expert reputation strategies that include media engagement, speaking opportunities, social media and expert content.

Reputation Management

for Business

We build visibility for businesses that are their industry’s best kept secret, creating reputations that rival our clients’ much bigger – and better resourced – competitors.

Learn More

Reputation Management

for Leaders

Build and protect a professional reputation that positions you as a credible authority but also feels aligned to who you are as a leader. Tailored for visionary executive leaders across industries.

Learn More

Cutting through the noise and building recognition  as an industry leader is hard…

Even though you know you’re a leader within your industry, others don’t know it yet – and it’s costing you opportunities.

Building a reputation that positions you as a thought leader is actually easier than you think. If you’re answering ‘YES’ to any of these questions, I can help…

  • Feeling overshadowed by industry giants, despite your superior offerings and insights?
  • Struggling to position yourself in a crowded market? Leading to missed opportunities and low visibility
  • Pressed for time and resources to dedicate to your reputation? Hindering your growth and visibility, leaving space for your competitors to take all the opportunities
  • Uncertain about leveraging social media and online platforms for reputation? Reducing your visibility, credibility, and collaboration opportunities.
  • Lacking a clear roadmap for your thought leadership? You want to look credible and avoid embarrassing mistakes
  • Reluctant to engage with media because of past setbacks or uncertainties? Restricting your reach and potential exposure which means you’re missing valuable opportunities.
  • Overwhelmed with the idea of building a visible profile? You don’t know where to start so you just don’t.
YES – Help Me Gain Recognition Within My Industry

WHY 200+ BUSINESSES & PROFESSIONALS

HAVE CHOSEN

With more than  20 years experience elevating the credible visibility of brands and leaders, I’ve created a unique approach to reputation management that delivers exceptional results fast. 

Overcome Obstacles So You Get Results

I pinpoint the white space in your industry and eliminate the obstacles (both internal and external) that stand between you and credible visibility.

Personalised Messaging & Content Creation

I use a tailored approach to ensure your messaging and content aligns perfectly with your voice, maintaining consistency and authenticity.

High-Level Visibility

I’ll provide a ladder to reach media relationships and profile-building opportunities that are usually exclusive to industry giants, giving you unparalleled reach and influence.

Exceptional Outcomes

As a boutique PR agency I deliver highly targeted reputation management strategies built on my 20+ years experience, ensuring you get premium value without the ‘industry giant’ budget.

Personalised Attention Over Generalisation

Unlike large PR firms, our approach is deeply personalised. We focus on understanding your unique story, ensuring that you receive dedicated attention and a strategy that aligns with your specific goals.

Strategically Targeted, Not Spray and Pray

Where traditional agencies might scatter efforts thinly across various channels, we pinpoint the most effective channels and craft messages that resonate deeply with your audience – ensuring more impact for every dollar spent.

Multi-Platform, Modern Strategies

Moving beyond the confines of traditional media, we integrate contemporary platforms – social media, digital content, speaking engagements – into your strategy. This approach connects you with your audience in a more meaningful and engaging way.

Personalised Messaging & Content Creation

We use a tailored approach to ensure your messaging and content aligns perfectly with your voice, maintaining consistency and authenticity.

CEO-Level Communication and Proactivity

We ensure that communication is of the highest calibre, mirroring CEO-level quality and responsiveness. This commitment to excellence means you can trust that your reputation and brand are being managed with the utmost professionalism and care.

High-Level Visibility

We’ll provide a ladder to reach media relationships and profile-building opportunities that are usually exclusive to industry giants, giving you unparalleled reach and influence.

Book a FREE Reputation Roadmap Call

Hi, I’m Angela Cross

With more than two decades in corporate PR and crisis and issues management, I’ve led reputation programs for multinational businesses, built thought leadership strategies for businesses and leaders, and been the driving force behind the successful creation of CEO and executive profiles.

I founded pilot PR in 2013, applying the asset-based approach to reputation I utilised with my corporate clients to deliver results-focussed, multi-platform reputation strategies for two types of clients: businesses that deserve recognition but don’t have it yet, and leaders who deserve a space as a thought leader.

This is where my strength lies: blending corporate PR, executive profiling, and thought leadership with the dynamism of editorial and social media, profiling and online communications. I don’t just see reputation as a concept but as a tangible asset, crucial for long-term success for both businesses and leaders.

If you’re a business, I work with you and your executive team to build a reputation program that directly supports your growth.

If you’re a leader, I work with you 1-1 to build a reputation program that’s aligned to who you are as a human and a leader, but gets you results fast – setting you apart from your peers and opening the gates of opportunity.

More About Me

Want to elevate above the noise and create a reputation that communicates your expertise and creates opportunities

If you are your industry’s best kept secret, let’s change that. Schedule a free consultation with me, and I’ll offer actionable steps to elevate your reputation.

Book a FREE Reputation Roadmap Call

Hear from some of the 200+ brands & Leaders who partnered with me to elevate their reputation

“I’ve been very fortunate to work with Angela for over seven years and during this time she has always been very professional, responsive and provided excellent counsel. During my career I have worked with some highly regarded and well-known brands; having Angela alongside me and the organisation is always comforting, as I know the reputation of the organisation and myself is in great hands.”
Meredith Staib
CEO, Royal Flying Doctor Service, Queensland Section
Angela has been instrumental in raising the profile of the individuals in my leadership team. She brought more discipline and focus to our collective PR efforts, allowing the leadership team to build strategic visibility of their own areas of expertise. Angela used company announcements and content to strengthen our profile in industry media and relevant podcasts this year, often proactively supporting the development or refinement of material to suit media pitch-outs.We have enjoyed working with Angela on our PR strategy and execution and look forward to another fruitful year in 2024.
Gareth Flynn
CEO, TQSolutions
“Earlier this year, I acquired the Australian operations of FutureBrand, a global transformation company. One of the most important tasks was the announcement of the acquisition and subsequent promotion of the new ownership. Having engaged Ange, she has helped us take full advantage of the opportunity, helping to guide our messaging, secure the right kind of coverage, and provide strategic counsel at key points along the way. Ange is now very much part of our business and she plays a valuable role in managing our profile and supporting our growth for the future.”
Rich Curtis
CEO of FutureBrand
I have worked with Angela for many years. As a senior leader in a fast-paced, tough industry, I’ve relied on her to advise me personally and support me and my teams with issues management, media relations, change communication, stakeholder relations and messaging. She has helped me communicate through complex and sensitive scenarios so that my stakeholders are well-informed, my messaging is right, and my teams are recognised for the important work they do.
Michael Barrow
Fultus Group
Cover-More and I have worked with Angela and PilotPR for more than six, very happy and productive years.
Angela is a consummate PR professional whose media counsel and reputation management work continues to influence Cover-More’s standing as Australia’s leading travel insurance and assistance provider and as the third largest globally. Cover-More is a values-driven group and Angela’s approach and understanding continues to be completely in tune with our strong culture of assistance.
Maureen Mullins
Group Communications Manager, CoverMore
The work you do is truly unique. You’re almost like a coach, you’re very insightful, and a deep listener.
I have gained so much confidence from the work we have done so far, I’m just glad I found you. Before I did, I didn’t know there was anyone out there like you.

I was not expecting how much enthusiasm you would engender in me to get underway.
Jane O’Halloran,
CEO and Dounder, SheOakHill Consulting
Last week, the Level Up your Leadership program had the privilege of being educated by Angela Cross on the importance of reputation for B-Suite leaders, their teams and their organisations.

A visible leader is a valuable leader.

Remote working makes this so much harder and Angela was there to share some expert tips on what we can do to counteract that. Absolutely the best headspace to enter into 2022: your reputation is an asset – hard to build and easily lost.

Many thanks Angela!
Rebecca Houghton
Level Up Your Leadership

Case Studies

From THe blog

Insights on building a reputation with Ease and authority

Read The Blog

Free Resource

to Help You Elevate Your Reputation Starting Today

This easy-to-follow, step-by-step guide takes you through the process I’ve fine-tuned over the last 20+ years and to get our clients featured in the AFR (or any top-tier news outlet)

Follow these steps and you will see your brand move from unknown to the AFR faster than you think.