MY CLIENT SUCCESS STORIES
Non-executive director utilises visibility to build enviable boardroom career
Our non-executive director client wanted to build their reputation as an expert boardroom adviser to secure executive director positions on the boards of large companies. Boardrooms are typically dominated by ex-CEOs, CFOs, lawyers and accountants. Our client had achieve a c-Suite career, but not in any of these typical fields so they were being overlooked despite being overwhelmingly qualified and being a critical member of the boards they were already serving.
Key Results
The Challenge
Our client had spent more than a decade justifying their expertise despite being highly valuable in the boardroom. They were breaking into a patriarchal and traditional group of decision makers that didn’t necessarily see diversity as a strength.
Our client had been overlooked for many ideal opportunities but couldn’t undo their (highly expert) c-Suite career history.
The Solution
We created a strategy that was strong on positioning, leaning into their diverse background as a critical reason for their value in the boardroom.
Their thought leadership strategy was based on three topic pillars so that they could step into the power of their experience but then move onto current topics they were passionate about and are critical issues for boardrooms today.
Our strategy spanned media (national tier-one and two business decision-maker media), social media and events (speaking opportunities) so that they quickly established broad awareness of their positioning and gained traction as a thought leader with regular, insightful commentary.
The Results
Their new positioning was an overwhelming success, leaning into the need for greater diversity and expertise in Australia’s boardrooms.
They established an authoritative presence on LinkedIn, complemented by regular commentary in respected media outlets (national tier one and two business decision maker media and national industry media)..
Their visibility and thought leadership led to new opportunities, speaking at events and conferences to share their experience about achieving a boardroom career with a diverse background.
Their career to date has reflected their success with their reputation, having been successfully placed in boards of large companies across Australia.
Testimonial
pilotPR are great to work with. They are professional, strategic and focused on results. Highly recommended.
Anonymous
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