Welcome to a quick round up of the visibility trends we’re likely to see more of this year.
In 2023, we saw some big reputation wins (Matildas Captain Sam Kerr) and losses (ex-Optus CEO Kelly Bayer Rosmarin) and events like these, where you see people elevate their profile with pose and professionalism while others incinerate the name and profile they’ve spent decades building in a matter of months, is how it goes.
So, when it comes to visibility and building a reputation that will deliver for you like a tangible asset for many years, what have we seen more of this year and what will this mean for reputation in 2024?
Here are three trends that I think will continue:
- Quality over quantity: leaders and purpose-led influencers are sharing value-driven content that tells their story and aligns with their goals for themselves, the business, their team or their people. It’s not necessarily about regularity, though that still plays a role for multiple reasons, but there’s a higher focus on value
- Platforms: leaders are being more selective about the platforms where they are visible. They are active where their audience is and where they can have the most impact, rather than being visible on all the platforms because it feels like to be truly visible they need to be ubiquitous
- Strong narrative: leaders are increasingly transparent about who they are, what they believe in and how they lead and they’re not swaying from this. We are seeing more human content that’s relatable, combined with deep insights that provide value.
I’m keen to see the trends and influences unfold in 2024 as leaders navigate continued market, economic and cultural change.
For the first time, I’m offering low fee, high value 1-1 support for professional women who want to build their visibility in 2024. Two women are already signed onto this offer and I’m going to take on one more only. This offer includes a monthly 1-1 meeting with me to plan and keep you accountable, access to priceless media contacts, guides on building relationships, editing and content advice and more for only $550 per month (renewable every three months). Click here to book in or DM me so I can send you the program outline.
I hope you have a wonderful, safe festive season and I look forward to providing you with more reputation insights in 2024.
Cheers
Angela
