MY CLIENT SUCCESS STORIES
TQSolutions: Executive and brand profile for industry-leading consultancy
Our client was a leader in their industry with an expert executive team who deserved profiles as thought leaders in their areas of expertise. We built them a profile that ensured they each owned a space, but they supported each other’s visibility and built a profile for the brand that got industry and potential clients’ attention across social media, editorial media, events and profiling opportunities.
Key Results
The Challenge
This consultancy was highly-regarded in their industry and respected by clients for its no-nonsense, expert guidance, but it wasn’t known beyond its immediate network.
They needed to build the brand at the same time as they built the profile of their executive team as thought leaders in their fields. The business was growing rapidly and some of the biggest employers in the country rely on their advice, so they needed a reputation that matched the value of the work they deliver.
Being clear on who their audience was and how to set themselves apart was critical. They operate in a noisy industry, with many established competitors who are highly-visible, so making their limited budget work hard and get results was critical.
The Solution
We devised a multi-channel, bespoke strategy for the brand and each executive. We took into account their future growth plans, while running an in-depth competitor and influencer analysis to:
- Gain clarity on their points of difference
- Ensure our recommendations set them apart, so they got results faster and carved out a space to own
Each executive’s visibility strategy carved a space for them based on their area of expertise, but also included scope for supporting their colleagues’ own visibility plan. This ensured their visibility worked harder than if they simply worked on their own programs.
Our framework also encompassed a plan for the brand’s visibility with regular tactics, long-play for strategic ‘thought leadership’ style content, and messaging that provided clarity on what the business stood for.
Their solution was multi-platform, encompassing social media, traditional media, guesting opportunities, events and profiling.
The Results
The team and the business have built a successful visibility program spanning multiple platforms from industry media to social media and events.
The executive team are regular guests on podcasts and webinars. They are regular writers for some of their industry’s leading publications, regularly publishing editorial with media outlets like CEO Magazine and their industry trade publications.
They are also building their own body of powerful thought leadership content, with each executive being very clear on their domain while they work together to support each other’s results. The managing director is now running their own global research program as their pinnacle thought leadership play.
They are currently building valuable relationships with tier-one journalists (AFR) with the view to becoming industry commentators in national, mainstream business media.
This consultancy is building a profile as an industry authority, building their brand and elevating the profiles of their leadership team with ease, clarity and results from day one.
Testimonial
Angela has been instrumental in raising the profile of the individuals in my leadership team. She brought more discipline and focus to our collective PR efforts, allowing the leadership team to build strategic visibility of their own areas of expertise. Angela used company announcements and content to strengthen our profile in industry media and relevant podcasts this year, often proactively supporting the development or refinement of material to suit media pitch-outs.We have enjoyed working with Angela on our PR strategy and execution and look forward to another fruitful year in 2024.
Gareth Flynn
Elevate the profile of your brand and executive team today
If you’re a high-growth business that is your industry’s best kept secret, our ladder approach to your visibility will get you results today while we work strategically to ensure the reputation we build for you, your brand, and your team is directly aligned with your business plans.
