MY CLIENT SUCCESS STORIES
Restive: high growth tech consultancy disrupting the industry builds their reputation as a key part of their strategy to scale
Our client is a high-growth tech consultancy delivering digital transformations for some of Australia’s biggest brands. The company had achieved more than 100% growth since it launched several years ago. As part of their expansion strategy, they started working with pilotPR to build the visibility of their brand, as well as their founder and CEO.
Key Results
The Challenge
Our client had achieved significant growth since they launched six years ago and they had major national brands as clients, but they weren’t known beyond their direct network.
As they embarked on their next growth phase, they needed to build visibility with a reputation for their brand and their CEO and founder that reflected the best in class solutions they deliver for their growing client base but also reflected the heart of their business and how they approach their work for clients, which is different to the traditional agency model.
They needed to get results from day one so they saw value from their limited budget and build visibility quickly across multiple platforms, particularly with media who had never previously heard of them.
The Solution
We created a multi-platform PR strategy for the business that spanned profile building for the business and a visibility and thought leadership strategy for the CEO.
Their program ensured they utilised valuable assets that were previously unused, including launching a value-focussed monthly newsletter to the mailing list, a regular visibility program for LinkedIn and a proactive media relations campaign that ensured they built visibility with tech trade and business decision-maker media.
Our client is growing rapidly but also resource-light, so we acted as an extension of their team, working in with existing team members to make these initiatives happen quickly and ensure they start gaining recognition for the important milestones and achievements the business was making.
Testimonial
Stuart Oliver
Founder and Managing Director, Restive
Elevate the profile of your brand and executive team today
If you’re a high-growth business that is your industry’s best kept secret, our ladder approach to your visibility will get you results today while we work strategically to ensure the reputation we build for you, your brand, and your team is directly aligned with your business plans.
