From Unknown to The AFR

A Step-by-Step Guide to Gaining Visibility in Australia’s Premier Publications

Think getting into the AFR is out of reach? Most of our clients come to us with the worthy goal of being featured in the Australian Financial Review. It’s a top-tier national media outlet across multiple platforms with a decision-maker audience. It’s arguably Australia’s most respected daily news outlet.

Unfortunately, being featured in the AFR isn’t just about pitching a great story to the right journalist (if only!) but with the right approach you can definitely get featured and build your business visibility there. You can even build relationships with journalists there so that they see you as the ‘go to’ for commentary on your industry.

It’s step-by-step and easy to follow and will see your brand move from unknown to the AFR faster than you think.

Discover the insider tactics to catch the attention of AFR’s editors and journalists.
Gain insights into building lasting relationships with key media personnel for ongoing visibility and influence.
Learn how to craft compelling pitches that align with the AFR’s editorial standards and audience interests.

Angela and PilotPR possess an extraordinary ability to work with clients, transforming the challenging, difficult-to-navigate, and often mysterious world of PR/reputation management into a seamless experience. Her substantial experience and industry knowledge are evident in her exceptional guide to getting featured in the Australian Financial Review. She simplifies the complex realm of personal and company reputation management into an easy-to-navigate pathway. Partnering with Angela and PilotPR means having a dedicated coach by your side throughout your journey.

Michael Smolders

Chief Marketing Officer

Angela/PilotPR has developed a simple step by step approach for raising your profile – easy to use and effective”\
The guide gives you the solid foundation to build from – building your reputation in a clear and simple way
The framework is easily understood and gives you the building blocks, and Angela is the advisor that helps take it from theory to action

Chris Newton

Stakeholder Capital